AI in Gaming: Ubisoft, Roblox, and Blizzard Embrace Artificial Intelligence for Next-Generation Games

As of now, it appears the technology is not advanced enough to write complex code. However, when it does reach this level of evolution, the question becomes whether those who work in gaming will suffer the consequences. This new way of building in Roblox would not only be easier for players, it would potentially cut down on the amount of complex code programmers would have to create. This could be incredibly useful for the developers, who typically work on aspects of the game individually or in small groups. In Roblox is important is because the technology has become so controversial in the last several months.

With generative AI, architects can create entire cities, landscapes, and structures that are generated based on user preferences. This allows for a more personalized experience, as users can explore virtual worlds that are tailored to their interests. While the AI boom has taken attention—and marketing investment—away from the metaverse, Roblox is more interested in bringing the two technologies together. The gaming platform is building generative AI tools to allow for easier creation in its virtual ecosystem.

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On September 8, 2023, META’s stock showed a positive change, with an increase of $1.18 or 0.87%. Other technology companies, such as Google and NetEase Inc, also experienced positive changes in their stock prices. Of course, as with anything new, there is a certain learning and adjustment period that you need to go through before you master this new amazing feature completely.

Meanwhile, AI Code Assist allows users to create code through natural language prompts and automatically summarize code to create comments. Corazza stated during Game Developers Conference 2023 last Monday, this is similar to ChatGPT-3 Code Pilot, which also creates function code snippets based on prompts. Engadget reported that Code Assist and Material Generator are launched both in beta. In Generative AI Creativity Market, we previously analysed the swathes of future opportunities artificial intelligence will bring to the creative industries. By empowering anyone to become a video game creator, Roblox hints at new opportunities for any company to inject its branding, avatars or the latest product in any video game or virtual reality world.

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Tool in Roblox will become and what its full effects on the gaming industry will be. In Roblox is not without controversy, but its impact on game creation and the industry as a whole is still uncertain. With over 65.5 million active users in the second quarter of 2023 and over 200 million active monthly users as of April 2021, Roblox has become a significant player in the gaming industry. To its platform could have a lasting impact not only on Roblox but also on the gaming industry as a whole. Roblox has launched two new generative AI tools to support the 12 million developers on its platform. Starting today, developers can opt-in to use both the AI-based material generation and coding tools.

With a dramatic acceleration in these tools’ effectiveness for everyday content creation, this technology is at an inflection point. It now has the capability to capture the creator’s intent, provide a broad range of digital editing capabilities, help create the content, and allow for fast iteration. We have already heard from Roblox creators about how they are using this technology to create. However, these off-the-shelf AI systems are not integrated with our platform and they often do not produce “Roblox ready” output that requires substantial follow on work from a creator. We see an incredible opportunity to build generative AI tools and APIs focused on Roblox. Roblox already has a creator platform with free tools, services, and support to build immersive 3D experiences.

Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

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Blizzard Entertainment, the studio behind Diablo, Overwatch, and World of Warcraft, also utilizes AI for in-game character renderings. According to the New York Times, Blizzard employs an internal AI platform to generate in-game characters, ensuring the prevention of data leaks from confidential company information. Compared to other sectors like self-drive cars, the bar is a little lower for these AI tools‘ consequences. „No catastrophic events will happen if the generation isn’t good-just click the button and create another one,“ he added.

This is quite significant because the game has seen a plethora of users since its inception. In fact, the second quarter of 2023 marked Yakov Livshits 65.5 million active Roblox gamers, playing on daily basis. It has also tracked over 200 million active users a month, as of April 2021.

From his experience, if you give AI three lines of code vs none, the success of generative AI increases by 50%. But Unity CEO John Riccitiello believes that, “while these models will eventually produce simple games … The Flappy Birds of the world, I think the rich and complex things are gonna be very hard for these models to produce,” he says. Perhaps one of Yakov Livshits the most high-profile stories has been Getty Images accusing Stable Diffusion of taking around 12 million images from its photo database “without permission … This came from Julian Togelius, co-director of NYU Game Innovation Lab when he explained that you can’t just take something that is very hard to control and use it for something like level design.

This means that even solo developers or small teams can create highly polished and intricate game environments without spending significant amounts of time on tedious asset creation. Additionally, the ability to generate new content on the fly means that games can be more dynamic and offer more replay value, as new variations of the same game can be created almost instantly. Generative AI refers to the use of artificial intelligence algorithms to generate new and original content, rather than simply following pre-programmed rules or performing a fixed set of actions.

The article explains how this technology will enhance the user experience and create more immersive gameplay. Creators will be able to express their ideas without highly specialized skills. Roblox is experimenting with a new tool that uses artificial intelligence to help players create and modify in-game objects quickly. If we were using some generic copilot, there would be no training on Roblox’s scripting language, Lua, which is used to design games as opposed to websites or back-end services. The large language models (LLMs) that we are using are basically fine-tuned to our use case. The parts displayed in the demo, “make it red”, “make it float”, and “make lights flash” don’t require unique generation.